Today, our partner, Levi Strauss & Co. announced a new Lifecycle Assessment about the water and energy impact from a pair of their 501 jeans. Among the findings, they learned that if everyone in the U.S. would wash their jeans after every 10 wears instead of every 2, we could save more than 270 billion liters of water – or the equivalent of the annual water needs for the city of San Jose!

We’re asking you to join them in making small changes to a few of your everyday habits that can result in a big collective impact on the environment. Here’s how you can help:

1. Know your environmental impact. Consumer habits are one of the largest contributors to water and energy impact in the lifecycle of jeans. Find out your impact by taking this short quiz.
2. Take the #WashLessPledge. At the end of the quiz, take the #WashLessPledge and promise to wash your jeans less (or don’t wash at all!) between World Water Day (3/22) and Earth Day (4/22).
3. Spread the word. Let your social networks know about this important issue — see below for a sample social media message.

The need is great, but so is the impact we can make when we’re acting together. Thank you for helping us raise awareness for this important issue.

How often do you wash your jeans? It’s time to come clean. Know your impact & take #WashLessPledge to join the cause.

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