Venues Today: 49ers to Install Museum-quality Art Collection
Thursday, April 17, 2014
Stadiums are primarily built just to showcase the product on the field. Now, the product on the walls could use a second look. One of the final steps to complete Levi’s Stadium in Santa Clara, Calif., the new home of the National Football League’s San Francisco 49ers, will include hanging more than 200 custom-commissioned art installations and 500 photographs on the walls.
“The owners of the 49ers, the York family, are great sponsors of the arts and really wanted to take the opportunity of having a new stadium to showcase local artists,” said Ali Towle, VP of Marketing at the 49ers. Therefore, the venue walls will be a showcase for local talent and content.
Of the 23 artists whose work will be displayed in the venue, 20 are from California.
And the art they’ve created for the space focuses on the community and the team.
“Really everything about Levi’s Stadium is a celebration of the Bay Area, from the architect’s open design to celebrate the incredible climate, to the interior design based on California spaces, and even the reclaimed and recycled building materials,” said Towle. “Now, that will extend to the décor and art that’s going to be on the walls.”