The Kraft Fight Hunger Bowl is the first non-NFL event scheduled for the new stadium in Santa Clara when it opens in 2014.  Bowl organizers, the Santa Clara Stadium Authority (SCSA) and the San Francisco 49ers today confirmed that the annual Bay Area postseason college football game will move to the stadium beginning in December 2014.  For owners of Stadium Builders Licenses (SBLs), that means they will have priority access on tickets to the popular Bowl game.

“This is exciting news for our SBL owners in the new stadium,” said Al Guido, Vice President of Sales and Service for Legends Sales & Marketing, the company selected by the Stadium Authority to market the seating.  “One of the great benefits of owning a SBL is priority access to non-NFL events in the new stadium. This allows you to purchase seats to these events before the general public. The City of Santa Clara and the 49ers organization are committed to bringing world-class events to this stadium and we look forward to offering our SBL owners unprecedented access along the way.”

In March of 2012, the SCSA hired Forty Niners Stadium Management Company LLC to manage the new stadium and recently authorized it to enter into contracts for events, such as the Kraft Fight Hunger Bowl, and to procure necessary services to operate the stadium on behalf of the SCSA.  The Bowl is one of several events that the team and city will host when the 49ers are not playing there.  The multi-purpose facility also has the flexibility to host domestic and international soccer, motocross, concerts and various civic events, and will be expandable for major events such as the Super Bowl.

“We’re going to make sure this is one of the greatest bowls that’s out there,” 49ers CEO Jed York said at a press conference Tuesday.  “We will continue to go after other college football games, as well.”

The Bowl game has been played at AT&T Park in downtown San Francisco since its inception in 2002.  Each year, at the conclusion of the San Francisco Giants playing season, AT&T Park has been transformed into a football venue.  In just over a decade’s time, the Bay Area’s Bowl game grew from infancy to its rightful place as one of the 35-game bowl constellation’s brightest stars.

“It’s a real game-changer for us,” said Gary Cavalli, Bowl co-founder and the only Executive Director in its history.  “The teams that participate in the Bowl will have the opportunity to play in a world-class NFL stadium that in all likelihood will host the Super Bowl, and fans who attend the game will have all the amenities of a premier football facility full of technological advancements.  That combination is going to make our Bowl a more desirable destination for college football teams throughout the country and fans throughout the Bay Area.”

Construction of the new state-of-the-art home for the San Francisco 49ers is well underway, with more than 20 percent of the total project already completed.   The first 49ers game in the new building will take place in August 2014, and will now be followed by the Kraft Fight Hunger Bowl four months later.   Seating capacity at the new stadium is set for 68,500, with 9,000 club seats and 165 luxury suites.

Guido says it’s not too late to secure SBLs in the new stadium.  “There are still plenty of prime locations and every view in the new stadium is a great view.”

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